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MEDIA
ENGAGEMENT
This year's Homes For The Holidays captivated attendees and captured the attention of the media!
Check out the links below to dive into all of our coverage, including social media posts, radio spots, news stories, and a TV feature!
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MEDIA FEATURES
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Move 103.5 partnered with Homes For The Holidays again this Christmas season with two existing ways for their listeners to win their way into the event.
Listeners had the chance to win tickets plus a beautiful Christmas wreath through a social media contest on MOVE 103 5 ’s Instagram page leading up to the event from November 12th to 14th.
The event was also promoted through inclusions in What's Happening (an on-air feature highlighting events in the Lower Mainland), an event listing on move1035.ca, and in What’s Up This Weekend on November 17th a weekly feature airing twice each Friday afternoon, where Ray Grover and Leanne McLaren let their listeners know what events are happening around the Lower Mainland that weekend.
For a few added bonuses this year, Nat Hunter from The Nat Drew Show gave the event an additional on air mention leading into the weekend, plus she stopped by to film a little sneak peak video! The on air contest was also promoted in our weekly digital newsletter.
(851,600 weekly listeners and social reach of 33,696)
Daily Hive Vancouver effectively promoted Homes For The Holidays across their digital platforms, generating engagement and impressions. Daily Hive's dedicated article on their website provided in-depth coverage, reaching a diverse online audience.
(Reach 966,000)
Vancouver Sun showcased Homes For The Holidays through a featured article, offering a comprehensive narrative that resonated with their readership. The article's compelling content and played a pivotal role in fostering support for the event.
(618,000 weekly readers)
Global BC Arts & Culture Scene: Festive ideas from Homes for the Holidays
Global's Steph Florian visits UBC’s Cecil Green Park House where Homes for the Holidays showed off five holiday décor ideas and raised funds in support of Take a Hike Foundation.
(1.2 million weekly viewers)
The Georgia Straight featured Homes For The Holidays with a compelling article, skillfully weaving the campaign's narrative into their content which effectively reached and resonated with their diverse audience. The featured article contributed to heightened awareness and support for Homes For The Holidays.
(29,760 weekly readers)
INFLUENCERS/AMBASSADORS
The event also drew promotion and attendance from local influencers with a combined Instagram following of over 240,000:
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CBC contributor Fred Lee
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Nat Hunter from the Nat and Drew Show on Move 103.5
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Blogger Miss 604
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Rebecca and Todd Talbot, co-host of HGTV’s Love it or List it